Defining Your Success As A Photographer
As creatives we juggle with the idea of defining success. We wrongly do things like compare our work to other photographers, or we always look at what other photographers are doing. We compare things like the number of client’s another photographer shoots compared to how many we shoot. We also compare and contrast skills, pricing, and social media followings. When we should re-focus our time an energy on our work and developing or skills. In this blog, I will discuss ways in which photographers can define their success. Honestly, no one’s success is the same because your success is meant for you and no one else!
Simple Success Vs Complex Success
Simple success eludes to the idea of setting short term photography goals or achieving small milestones within your career. Goals examples can be mastering shooting backlight, scouting new locations, shooting a theme or style you have never shot before etc.
One example, of simple success can be just shooting 4 sessions successfully. What I mean by that is being professional and on point with posing, lighting, editing, client interaction. It also includes building a strong everlasting relationship with those 4 clients. Get to know them talk to them and make them feel important while shooting with them. This makes and big difference in your final images. Interacting behind the lens loosens them up and makes them comfortable with you. Therefore, will make them comfortable telling their friends and family and how great their session went with you. Which will lead to more buzz and clientele for your business. Remember you have to do great work with a small number of people before you can expand and shoot multiple clients successfully. It’s good to start small and work your way up the ladder.
Complex success eludes to the idea of setting long term photography goals or achieving bigger milestones within your career. Planning to attend a workshop for growth and expansion is a long term goal. In addition, to attending a workshop you can plan a styled concept shoot with a budget over a period of time.
One example, of complex success is hosting a shootout to build a community of photographers in your local area. This is a great idea because you can lead by example that photographers can ban together and support each other. Nothing is worse than the crab mentally. Everyone climbing to the top snatching each other by the legs. There is room for everyone to be successful in this crowded industry.
When finding inspiration for posing, lighting, composition, and editing techniques and styles look outside your genre of photography. The worst thing you can be inspired by is someone in your genre of photography. This equates to copy-cats and sameness. BORING! Find inspiration from fashion magazines, photography books, and Pinterest. Another thing I’m recently doing is creating inspiration boards for photoshoots. It’s easy make a collage of inspirational images based around a theme or themes for your shoot. This gives you a visual aid of what you want to create. You can send your boards to clients to help them dress and find clothes.
Your definition of success should be different from other photographers. What’s meant for one photographer isn’t meant for the other. Everyone’s photographic journey is different and unique. STOP comparing your success with others and define your own success. You can achieve this by setting goals and writing them down and checking them off a checklist.
- Shoot a concept shoot every month
- Make marketing flyers for the year
- Travel to two states to shoot in different locations
- Host focus group to better understand your clients